Phillip Zak, Hyundai’s Chief designer at the 2011 NAIAS

Phillip Zak, Hyundai’s Chief designer at the 2011 NAIAS showed Warren Brown, washingtonpost.com, and Lou Ann Hammond, CEO, Driving the Nation, around his newest baby, the Hyundai Curb concept.

How does Hyundai decide what type of car to design as a concept car?

What is missing from Hyundai’s lineup?

Is there a contest inside of Hyundai to design the concept?

The curb is very electronic – is that the new direction of Hyundai?

How much of this car will go into production?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.