TodayApril 15, 2022

Porsche SE, Toyota invest in Aurora Labs

Over-the-Air (OTA)

Just like the human body, Aurora Labs believe that cars should be able to sense when something is not working and heal themselves. Aurora Labs’ Self-Healing Software enables continuous, reliable, and cost-effective rollouts of new automotive features. ~ Aurora Labs.

Aurora Labs has secured $23 million in Series B funding from top automotive manufacturers, including Porsche SE and Toyota Tsusho.

Porsche SE is the majority owner of the VW group, which includes twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, and MAN. Aurora Labs’ technology is entering serial implementation within the next two years.

“In the future software will be the major differentiating factor in cars and efficient software updates will play an increasingly important role. Through our investment in Aurora Labs, we extend our venture portfolio by an investment in a market with strong growth potential,” said Lutz Meschke, member of the board of management of Porsche SE. “Porsche SE expects such services to become increasingly relevant for automotive manufacturers such as the Volkswagen Group.”

Toyota Tsusho, a member of Toyota Group, UL Ventures, the investment arm of UL, also participated in the latest round.

“The automotive industry is going through a great transition, which comes with great opportunity. We find great opportunities in Aurora Labs. With the recent adoption of the UNECE WP.29 regulation for over-the-air updates, which goes into effect in Japan in 2021, Toyota Tsusho will work with Aurora Labs to reduce the costs of updates to the entire vehicle and to validate changes in the lines-of-code for our vehicles to remain compliant as over-the-air updates are delivered to cars,” said Mr. Mitsuhiro Tsubakimoto, CEO for Chemicals & Electronics Division from Toyota Tsusho.

Aurora Labs has reinvented how automotive companies, Tier-1s, silicon vendors, and enterprises conduct remote software management, remote diagnostics, and over-the-air software updates.

The company’s solutions, which have been granted dozens of patents, are being used by global automotive manufacturers covering a third of global car production.

In addition to keeping software safe and secure from faults and cybersecurity attacks, Aurora Labs’ solutions allow manufacturers to continuously add new features and functions, extending the device’s life and enhancing user experiences. This level of understanding will guarantee devices are always-on with the ability to predict and fix software problems.

All of this is accomplished with AI and machine learning technologies that will save manufacturers billions of dollars on their bill of materials and data communications costs and enable recurring revenue streams.

New global regulations require traceable and secure software updates for hundreds of millions of automotive software code lines in passenger cars, vans, trucks, and buses today and are expected to triple by 2030.

Adopting the regulations will require auto manufacturers to have a deep understanding of software behavior to obtain the data and evidence required for certification.

“This cross-industry commitment from investors is evidence of the need to continuously improve the quality of software, keep it safe, secure and updated in all devices, with particular emphasis on vehicles as the car becomes electrified and connected and the amount of vehicle software grows exponentially,” said Zohar Fox, Aurora Labs’ Co-founder, and CEO.

“As auto manufacturers plan for the new regulations in the UNECE WP.29 document and all manufacturers prioritize software in their product development, Aurora Labs becomes a strategic partner helping manufacturers differentiate and update their vehicles and devices and create recurring revenue streams, going beyond what Tesla has already demonstrated.”

Aurora Labs has reinvented remote software management, remote diagnostics, and over-the-air (OTA) updates for the automotive and IoT industries. Using machine learning algorithms to analyze risks and changes in the software functionality and behavior, Aurora Labs’ Line-Of-Code Behavior™ technology improves the user experience and lowers the cost of software quality, safety, and security.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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