TodayApril 16, 2022

Racing and marketing Volkswagen at CAS

Chicago Auto Show (CAS)

Chicago auto show – Clark Campbell is Volkswagen’s General Manager of Experiential Marketing. Campbell talked to Lou Ann Hammond, CEO, Driving the Nation about the marketing of Volkswagen to their customers.

What does Volkswagen have to do with racing? Campbell talks about Dakar, rallycross, and natural gas racing.

How much of the racing for Volkswagen gets brought into the production Volkswagen?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.