Racing and marketing Volkswagen on Driving the Nation

Racing and marketing Volkswagen on Driving the Nation

Chicago auto show – Clark Campbell is Volkswagen’s General Manager of Experiential Marketing. Campbell talked to Lou Ann Hammond, CEO, Driving the Nation about the marketing of Volkswagen to their customers.

What does volkswagen have to do with racing? Campbell talks about Dakar, rally cross and natural gas racing.

How much of the racing for Volkswagen gets brought into the production Volkswagen?

By | 2017-03-22T08:00:20+00:00 May 22nd, 2014|Categories: Automobiles and Energy, Racing, Video, Volkswagen, youtube.com|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.