TodayApril 15, 2022

Ram honors first responders at Chicago Auto Show

Ram honors first responders with Built to Serve Trucks at Chicago Auto Show

  • New Built to Serve edition Ram 1500 pickup trucks to honor the three first-responder services
  • The first installment is a tribute to the firefighter community.
  • Firefighter-inspired interior features performance cloth and premium vinyl seats; standard content encourages customization.
  • Available in Ram dealer showrooms later this year
  • Ram recognizes all owners who serve or who have served our communities.
Ram honors first responders at Chicago Auto Show

Ram Truck announced the second phase of its Built to Serve trucks, which will honor the firefighters, police officers, and emergency medical service providers who serve or have served our communities.

The first installment honors the firefighter community. Production begins this month at the Sterling Heights (Michigan) Assembly Plant.

“After honoring each branch of the U.S. Armed Forces with our initial Built to Serve models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities,” said Mike Koval Jr., Ram brand CEO – Stellantis. “Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and the van we produce.”

Each of the three first responder services will be honored by Ram with two specially selected, unique low-volume exterior paint colors that evoke that service’s spirit, mission, and history. This firefighter-inspired Ram 1500 Built to Serve edition is available in Redline and Diamond Black exterior colors, with a black interior with orange accent stitching.

Ram 1500 Built to Serve trucks feature other unique interior and exterior features that set them apart, including a United States flag and a Built to Serve decal on each rear quarter panel.

Built to Serve trucks get additional stylish exterior cues, including a unique treatment consisting of an all-black grille and surround, black bumpers, black-bezel premium lighting, and 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. The look complements black badges, wheel-to-wheel side steps, and dual four-inch black exhaust tips. Body-color wheel flares also accent the exterior.

Inside, the Built to Serve Ram trucks represent each of the three emergency services, accented with unique, corresponding color stitching. The first installment of the second phase of Built to Serve trucks offers an orange accent stitching.

These new Ram models are also ready to display their owners’ first responder pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. Front seat-back panels are covered with Pouch Attachment Ladder System/Modular Lightweight Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or pouches. Customers can apply their patches – flags, name tapes, or slogans – to personalize the Built to Serve truck.

Ram honors first responders at Chicago Auto Show

Ram 1500 Built to Serve editions also feature:

  • “Built to Serve” instrument panel badge
  • Lockable console storage (optional)
  • Deeply bolstered performance cloth and vinyl Sport seats
  • Black Onyx Chrome interior trim
  • All-weather rubber slush mats

Ram 1500 Built to Serve models come with 4×4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

Packages for Ram Built to Serve editions are available on Big Horn models and in all body styles and all powertrains.

Ram 1500 Built to Serve models have a manufacturer’s suggested retail price (MSRP) of $46,625, plus a $1,795 destination.

New 2022 Ram 1500 Built to Serve models go on sale in the spring of 2022.

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Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.

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