Reid Bigland currently holds three distinct Senior Management roles with Chrysler Group LLC. He is Chryslers Head of U.S. Sales Operations, Chairman, President and Chief Executive Officer of Chrysler Canada Inc. and President and CEO of the of the Companys Ram Truck Brand. Bigland talked to Lou Ann Hammond, CEO, Driving the Nation about Ram, Chrysler and the impending IPO.

How are sales for the Ram 1500 diesel? What is the turn rate on a diesel on a dealer’s lot?

How long can the increase in sales continue?