TodayApril 16, 2022

Reid Bigland on Ram, Fiat and Chrysler

2014  New York International Auto Show (NYIAS)

Reid Bigland currently holds three distinct Senior Management roles with Chrysler Group LLC. He is Chryslers Head of U.S. Sales Operations, Chairman, President, and Chief Executive Officer of Chrysler Canada Inc. and President and CEO of the Company’s Ram Truck Brand. Bigland talked to Lou Ann Hammond, CEO, Driving the Nation about Ram, Chrysler, and the impending IPO.

How are sales for the Ram 1500 diesel? What is the turn rate on a diesel on a dealer’s lot?

How long can the increase in sales continue?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.