TodayApril 16, 2022

Reid Bigland on sales, volatility, and technology

Reid Bigland currently holds three distinct Senior Management roles with Chrysler Group LLC. He is Chryslers Head of U.S. Sales Operations, Chairman, President and Chief Executive Officer of Chrysler Canada Inc. and President and CEO of the of the Companys Ram Truck Brand.

This interview was done in June, 2013 at a “What’s new for Chrysler?” but it is in more applicable today with the government shut-down.

What is the one thing that could bring sales to a halt?

How long does Bigland see the volatility of the day lasting?

How important is credit availability and does Bigland think it is there?

Does Chrysler group have a plug-in hybrid (PHEV)? a 3-cylinder?

Will Chrysler create them, buy them from a supplier or create a joint alliance to get this technology?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.