Reid Bigland, President & CEO of Dodge talked to Lou Ann Hammond, CEO, www.drivingthenation.com, about the 2013 Dodge Dart.
From Dodge’s press release:
“The all-new Dodge Dart is a groundbreaking car that will surprise and delight customers who want a no-compromise, fun-to-drive car that’s a great value,” said Reid Bigland, President and Chief Executive Officer ” Dodge Brand, Chrysler Group LLC. “With 12 exterior colors, 14 interior color and trim options, three powerful, fuel-efficient engines, three transmission choices, unsurpassed safety features and world-class aerodynamics, the new Dodge Dart sets a new standard for the compact car class.”
The 2013 Dodge Dart will be available in five trim levels: SE, SXT, Rallye, Limited and R/T (available 3rd quarter 2012) with a starting U.S. Manufacturers Suggested Retail Price of $15,995.
Three sophisticated, fuel-efficient and powerful engines
The 2013 Dodge Dart will be powered by three fuel-efficient, powerful, state-of-the-art four-cylinder engines that add to Darts fun-to-drive quotient.¨¨Drivers can select from a new 160 horsepower Tigershark 16-valve 2.0-liter engine, a 160 horsepower 16-valve 1.4-liter MultiAir® Intercooled Turbo engine and a new 184 horsepower Tigershark 16-valve 2.4-liter MultiAir 2 four-cylinder engine (available 3rd quarter 2012). These three engines, combined with three transmission choices ” six-speed manual, six-speed automatic or six-speed dual dry clutch (DDCT) transmission (available 3rd quarter 2012) ” redefine performance by providing the most diverse powertrain lineup in it’s class.
The 2.0-liter Tigershark engine mated to the six-speed manual transmission has an EPA fuel economy rating of 25 miles per gallon (mpg) City/36 mpg Highway/29 mpg Combined. The 1.4-liter MulitAir Turbo engine mated to the six-speed manual transmission has an EPA fuel economy rating of 27 mpg City/39 mpg Highway/29 mpg Combined.¨¨MultiAir technology delivers optimum combustion at any speed under all driving conditions by allowing direct and dynamic control of air intake and combustion. The result is up to a 15 percent increase in low engine rpm torque and a 7.5 percent improvement in fuel efficiency.
Alfa Romeo DNA
The Dodge brands re-entry into the U.S. compact sedan segment is based off of the award-winning Alfa Romeo Giulietta. The Giulietta is renowned for satisfying the most demanding customers in terms of road-holding agility and safety, with exceptional driving dynamics. The Giulietta platform was lengthened and widened, creating a spacious compact sedan that meets the wants and needs of North American consumers.