At the 2013 Los Angeles auto show and leading up to it, I asked executives questions about marketshare and brand loyalty, about which of the numbers on their financial statements they looked at and considered the most important.
General Motor’s Mark Reuss, Infiniti’s John de Nysschen and Porsche’s Detlev Von Platen were the most concise, Revenue without profit is empty.
Here are those executives and more with thoughts on the financial statments;
Jim McDowell, Mini USA vice president and Chief Motorer of MINI USA
Eric Shepherd, President, North America Rolls-Royce Motor Cars North America
Harald J. Wester , Chief Executive of Maserati GB Ltd. Mr. Wester and Chief Executive of Alfa Romeo at Fiat S.p.A
Jeffrey (Jeff) Bracken, vice president, sales, Toyota Division, group vice president and general manager “ Lexus Division, TMS – Toyota Motor Sales
Mark Del Rosso, Executive Vice President, Chief Operating Officer, Audi of America
Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc.
Joseph “Joe” R. Hinrichs, Executive Vice President and President of The Americas at Ford Motor Co.
Finbar McFall, director of global product marketing for Land Rover
Christophe Georges, President & Chief Operating Officer (COO) for Bentley Motors, Inc.
Ludwig Willisch, President & CEO of BMW of North America
Detlev von Platen is President and CEO of Porsche Cars North America, Inc. (PCNA)
Jonathan Browning, President and CEO of Volkswagen Group of America