Revenue or Profit, which is more important? on Driving the Nation

At the 2013 Los Angeles auto show and leading up to it, I asked executives questions about marketshare and brand loyalty, about which of the numbers on their financial statements they looked at and considered the most important.

General Motor’s Mark Reuss, Infiniti’s John de Nysschen and Porsche’s Detlev Von Platen were the most concise, Revenue without profit is empty.

Here are those executives and more with thoughts on the financial statments;

Jim McDowell, Mini USA vice president and Chief Motorer of MINI USA

Eric Shepherd, President, North America Rolls-Royce Motor Cars North America

Harald J. Wester , Chief Executive of Maserati GB Ltd. Mr. Wester and Chief Executive of Alfa Romeo at Fiat S.p.A

Jeffrey (Jeff) Bracken, vice president, sales, Toyota Division, group vice president and general manager “ Lexus Division, TMS – Toyota Motor Sales

Mark Del Rosso, Executive Vice President, Chief Operating Officer, Audi of America

Bob Carter, senior vice president of automotive operations for Toyota Motor Sales (TMS), U.S.A. Inc.

Joseph “Joe” R. Hinrichs, Executive Vice President and President of The Americas at Ford Motor Co.

Finbar McFall, director of global product marketing for Land Rover

Christophe Georges, President & Chief Operating Officer (COO) for Bentley Motors, Inc.

Ludwig Willisch, President & CEO of BMW of North America

Detlev von Platen is President and CEO of Porsche Cars North America, Inc. (PCNA)

Jonathan Browning, President and CEO of Volkswagen Group of America

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.