In a city that never sleeps Rolls-Royce has introduced a nighttime of fun, the Rolls-Royce Black badge series. Unveiled at the Canoe Studios in New York City, New York Rolls-Royce melds the iconic silhouettes of Wraith and Ghost and intensifies them into an all-new aesthetic form.
Rolls-Royce is set to add a new dimension of luxury inside and out. Rolls-Royce beams when talking about The iconic Spirit of Ecstasy that will be “as dark as nightfall, her elegant figure the embodiment of a daring new attitude.” There will now be 3 distinctive Spirit of Ecstasy statues available; Black shadow, sterling silver, and crystal.
“Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk-takers and disruptors who break the rules and laugh in the face of convention. They are driven by a restless spirit. They play hard and they change the world. Technically and aesthetically Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more confident and powerful, and more demanding. With Black Badge we have created the most commanding presence on the super-luxury landscape. It is a truly transformative moment for our great brand.”
Torsten Müller-Ötvös, Chief Executive Officer Rolls-Royce Motor Cars