TodayOctober 25, 2021

Rolls-Royce Wraith Black badge series at NYIAS

In a city that never sleeps Rolls-Royce has introduced a nighttime of fun, the Rolls-Royce Black badge series. Unveiled at the Canoe Studios in New York City, New York Rolls-Royce melds the iconic silhouettes of Wraith and Ghost and intensifies them into an all-new aesthetic form.

Rolls-Royce, Wraith, Black badge series, NYIAS, new york auto show, Spirit of Ecstasy

Rolls-Royce, Wraith, Black badge series, NYIAS, new york auto show, Spirit of Ecstasy

Rolls-Royce is set to add a new dimension of luxury inside and out. Rolls-Royce beams when talking about The iconic Spirit of Ecstasy that will be “as dark as nightfall, her elegant figure the embodiment of a daring new attitude.” There will now be 3 distinctive Spirit of Ecstasy‬ statues available; Black shadow, sterling silver, and crystal.

“Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk-takers and disruptors who break the rules and laugh in the face of convention. They are driven by a restless spirit. They play hard and they change the world. Technically and aesthetically Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more confident and powerful, and more demanding. With Black Badge we have created the most commanding presence on the super-luxury landscape. It is a truly transformative moment for our great brand.”
Torsten Müller-Ötvös, Chief Executive Officer Rolls-Royce Motor Cars

Rolls-Royce, Wraith, Black badge series, NYIAS, new york auto show, Spirit of Ecstasy

Rolls-Royce, Wraith, Black badge series, NYIAS, new york auto show, Spirit of Ecstasy

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.