Rolls-Royce Wraith Black badge series at NYIAS

In a city that never sleeps Rolls-Royce has introduced a nighttime of fun, the Rolls-Royce Black badge series. Unveiled at the Canoe Studios in New York City, New York Rolls-Royce melds the iconic silhouettes of Wraith and Ghost and intensifies them into an all new aesthetic form.

P90211832_lowRes_-black-badge-a-dark--300x225 Rolls-Royce Wraith Black badge series at NYIAS Automobiles and Energy New York International Auto Show (NYIAS) Rolls Royce

Rolls-Royce, Wraith, Black badge series, NYIAS, new york auto show, Spirit of Ecstasy

Rolls-Royce is set to add a new dimension of luxury inside and out. Rolls-Royce beams when talking about The iconic Spirit of Ecstasy that will be “as dark as nightfall, her elegant figure the embodiment of a daring new attitude.” There will now be 3 distinctive Spirit of Ecstasy‬ statues available; Black shadow, sterling silver, and crystal.

“Black Badge is an attitude to life, an aspect of the Rolls-Royce brand that appeals to those people who are elusive and defiant, the risk takers and disruptors who break the rules and laugh in the face of convention. They are driven by a restless spirit. They play hard and they change the world. Technically and aesthetically Black Badge is the alter ego of Rolls-Royce, darker, more assertive, more confident and powerful, and more demanding. With Black Badge we have created the most commanding presence on the super-luxury landscape. It is a truly transformative moment for our great brand.”
Torsten Müller-Ötvös, Chief Executive Officer Rolls-Royce Motor Cars

P90211815_lowRes_-black-badge-a-dark--300x225 Rolls-Royce Wraith Black badge series at NYIAS Automobiles and Energy New York International Auto Show (NYIAS) Rolls Royce

Rolls-Royce, Wraith, Black badge series, NYIAS, new york auto show, Spirit of Ecstasy

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.