Mark Templin, Vice President, Scion, talks about Scion’s approach to marketing. Scion believes in marketing the brand, rather than the product, and also has a strong grasp of allowing buyers to purchasing their cars with over 40 different options.
Mark Templin, Vice President, Scion, talks about Scion’s approach to marketing
About the Author: Lou Ann Hammond
Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive. She is a guest contributor for Via Corsa magazine and Vicarious magazine.