Scott Keogh, President of Audi of America, talked to Lou Ann Hammond, CEO, Driving the Nation, at the 2014 Consumer Electronics Show (CES) about technology and sales in Audi.

At CES Audi announced that AT&T would be a provider and Audi would start incorporating 4G LTE in their cars. Audi is known for their LED lights, but now they will have laser lights in their cars. Lasers will be the future of Audi, but they will be seen in Audi’s Lemans race car first.

How much difference does this technology make in sales? Audi has been at CES for four years and has had four years of successive sales. Is there a correlation that could be made?