San Mateo, CA – Scott Keogh, President Audi of America, talked to Lou Ann Hammond, CEO, Driving the Nation, about the Audi A3. Audi of America had to go to Audi AG to get permission to produce an A3 sedan. With Volkswagen sedans not selling well in America how hard was it for Audi of America to convince Audi AG to let Audi bring an A3 to produce an A3 for the United States market?

Why does Audi produce in Hungary and why in Hungary?