TodayApril 16, 2022

Scott Keogh: The difference between diesel and gasoline

Washington Auto Show

When Scott Keogh, President, Audi of America, was at the 2013 Washington Auto Show he talked to Lou Ann Hammond, CEO,, about the difference diesel has made in the United States, “Since Audi brought out its first diesel in 2009 till now, it has reduced US fuel consumption by 4.6 million gallons, it has saved consumers more than $26 million and removed 22,000 tons of carbon dioxide from the environment.”

But it was when Keogh explained the simplicity of thought about diesel that it clicked. In the video, Keogh explains what it is that consumers see subconsciously that makes diesel as appealing as gasoline.

Will Audi bring a diesel out in the A3?

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.