Scott Waldron, Experian, at the 2011 Automotive Forum on Driving the Nation

New York City, New York – The second annual National Automobile Dealers Association (NADA)/IHS Automotive Forum, “The Road Ahead for the New Automotive World: Risk, Reward and Opportunity”.

Scott Waldron, president of Experian Automotive, presented detailed insights into changing automotive market share trends.

Some of Waldron’s highlights:

239 million cars registered in the United States

hybrid vehicles represent .77%  of VIO (vehicles in operation)

1.6 million increase in new vehicle registrations in 2010

830K increase in used vehicle registration

gm 180K
ford 280K
hyundai 23% increase
ford retook lead Hyundai edged out nissan

Chrysler is better than honda

2007 was the first year that import brands exceeded 50% of the market share.

ford has been up in sales for 7 quarters in corporate loyalty

loyalty net migration map by top 5 corporations

hyundai taking customers from big 6
nissan taking from big 5 except hyundai

auto finance

brand loyalty with auto finance
Mercedes-Benz loyalty rises in prime and super prime

nissan/infiniti goes down in prime and super prime

highest loyalty for non-luxury brands is in subprime – how do you get customers back?
subprime

korean improved quality – seen in loyalty numbers will continue

great product out in small cars by gm and ford

where do you see the recovery?
capital goods, hiring
no robust housing increase for a long time.

pre-owned lease programs? because of residual value (and because dealers need cars)

OPEC is balancing – last thing they want is for the price of gasoline to soar

over 75% of france energy is nuclear – US may slow

The biggest lesson that should be learned from the recession is do not do bad business – don’t over finance a car. Don’t keep rolling your customers loans into another car until they don’t have a car, but they still have a loan.

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.