TodayNovember 28, 2021

SIRI on Chevy Seen you then CNN at the Los Angeles Auto Show

2012 Los Angeles auto show

At the 2012 Los Angeles auto show General Motors showed off their newest edition of infotainment, an Apple voice activation product called SIRI. Sarah LeBlanc, global program manager for General Motors MyLink is still enthusiastic about Apple, “when Apple made the announcement last summer to work with OEMs, General Motors jumped at the chance. We have worked very closely with the Apple team to integrate voice recognition into our vehicle. We even gave them a car so that they could test the system in our car.”

SIRI is not perfect at voice recognition, which is evidenced when LeBlanc says “See you then” and SIRI comes back with CNN. It is interesting that people who use SIRI can usually figure out what SIRI meant. My husband and I text each other all the time using SIRI and the convenience is worth the occasional wrong word.

According to J.D. Power and Associates, 74 percent of Gen-Ys want voice activation in their car. Sub-compacts are on the rise, partly because of fuel economy, but also because sub-compacts are no longer little tin boxes. Car companies are putting content in sub-compacts that were previously reserved for luxury cars. General Motors will bring SIRI out in the Spark and Sonic first, a nod to the Gen-Y group.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.