Th eve of the North American International Auto Show (NAIAS), Detroit, MI – Stefan Sielaff is head of design for Audi AG. Sielaff was the lecturer on design the night before the opening of the 2010 Detroit autoshow (NAIAS).

The venue took place at Detroit’s College for Creative Studies Wendell W. Anderson Jr. Auditorium located in the Walter B. Ford II Building on the Walter and Josephine Ford Campus.

Sielaff obtained his master’s degree in vehicle design at the Royal College of Art in London.

Sielaff talked to the students about the history of the automobile design, and the progress that has been made in design, particularly for Audi.

Sielaff talked to us about design, about how design changed when Heinrich Timm brought out the aluminum frame for Audi.

He talked about some of his college friends, including Chris Bangle, and what moment he decided to become an automobile designer.