TodayApril 16, 2022

Stefan Sielaff, Audi, at Detroit’s college for creative studies

Th eve of the North American International Auto Show (NAIAS), Detroit, MI – Stefan Sielaff is head of design for Audi AG. Sielaff was the lecturer on design the night before the opening of the 2010 Detroit autoshow (NAIAS).

The venue took place at Detroit’s College for Creative Studies Wendell W. Anderson Jr. Auditorium located in the Walter B. Ford II Building on the Walter and Josephine Ford Campus.

Sielaff obtained his master’s degree in vehicle design at the Royal College of Art in London.

Sielaff talked to the students about the history of the automobile design, and the progress that has been made in design, particularly for Audi.

Sielaff talked to us about design, about how design changed when Heinrich Timm brought out the aluminum frame for Audi.

He talked about some of his college friends, including Chris Bangle, and what moment he decided to become an automobile designer.

Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.