Stephen Ellis, Honda’s fuel cell manager in Detroit

Stephen Ellis, Manager of Fuel Cell Marketing for American Honda Motor Company sat down with me at the 2008 detroit auto show to talk about Honda’s alternative platforms.

I asked each person I interviewed the same questions;

Which of the following alternative platforms are you putting the most resources behind? hybrids

ethanol/flex fuel vehicles diesel

plug-in electric vehicles fuel cell

(If you are investing in more than one, have them list by order of interest by the Manufacturer)

2. What percentage of your cars are recyclable?

3. How many of your US manufacturing plants are zero-percent landfill?


About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.

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