Honda Fuel Cell

Stephen Ellis, Manager of Fuel Cell Marketing for American Honda Motor Company sat down with me at the 2008 Detroit auto show to talk about Honda’s alternative platforms.

I asked each person I interviewed the same questions;

Which of the following alternative platforms are you putting the most resources behind? hybrids

ethanol/flex-fuel vehicles diesel

plug-in electric vehicles fuel cell

(If you are investing in more than one, have them list by order of interest by the Manufacturer)

2. What percentage of your cars are recyclable?

3. How many of your US manufacturing plants are zero-percent landfill?