When you go to car.harman.com a segmented car starts breathing; one section at a time the car pulses. If you click on the cloud that hovers over the car, cyber security information comes up. Each group talks about a part of the connected car; data exchange, navigation, the cloud, connectivity, apps, connected interface, [...]
What do you buy when you can't buy a car with 77-speakers and the windows of your car are a monitor? Buy something called kinetics add some magic called digital signal processing and waala - you've got surround sound without the cost.