From Russia with love – dandelions to Continental taraxagum tires

Why would a company name a brand new 2016 tire a name that sounds like it comes from a dinosaur? I did some digging on the internet and found out, through Wikipedia, that "Taraxacum kok-saghyz (TKS) was cultivated on a large scale in the Soviet Union between 1931 and 1950, as well as [...]