Buick took another step to bolster it’s global design presence with a sneak peek at a luxurious show car it plans to reveal in China at the 2008 Beijing Motor Show on April 19. Named Invicta, Buicks show car reflects the way General Motors utilizes design and engineering talent around the world to execute a premium vehicle with international appeal.
The Invicta, which is Latin for “invincible,” evolves Buicks global design direction from the Riviera concept introduced last year in Shanghai. The Invicta show car was co-developed by GM design centers in North America and China to meet customers expectations equally in the worlds two largest automotive markets.
“Buicks global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren, Mich. and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta, ” said Edward T. Welburn, vice president, General Motors Global Design. “The result will set a new design standard for Buick, and it couldnt have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buicks history.”
Invicta draws inspiration from the Riviera concept with a modern and graceful exterior design matched by a sumptuous interior. Invicta pays homage to Buicks of the 1940s through the 1970s with it’s nostalgic sweepspear design cue, a curved line running the length of the car. The exterior also features Buicks signature vertical chrome waterfall grille and a new look to it’s portholes. The Invicta interior will share Rivieras ambient lighting feature and lavish design.
Buick returns the Invicta name after a 45-year hiatus. Buick originally introduced the Invicta in North America as a production vehicle from 1959 to 1963. It is the first time the nameplate has appeared on a Buick in China.
Lou Ann Hammond is the CEO of Carlist and
Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea.
Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive. She is a guest contributor for Via Corsa magazine and Vicarious magazine.