Tom Doll, EVP of Subaru at the 2010 NAIAS

Tom Doll, EVP of Subaru at the 2010 NAIAS

2010 North American International Auto Show (NAIAS), Detroit, MI – Thomas J. Doll is the Executive Vice President of Subaru of America, Inc.

Doll talks about the beautiful Subaru hybrid tourer concept we’re standing in front of at the 2010 Detroit auto show.

Then we start talking about the environment and the fact that Subaru of Indiana is a zero percent landfill – we, you and me, put more in a landfill than Subaru of Indiana does.

Doll talks about Subaru’s new CVT that will rival a front-wheel drive competitor, but will be an all-wheel drive.

Doll talks about how important price point is for buyers.

And what are Subaru’s traitionally strong buying areas, their new markets and potential markets for new buyers?

Who buys Subarus?

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.