Tom Purves, Chairman & CEO BMW USA & Robert Hitt, media and public affairs manager at BMW manufacturing USA sat down at the 2008 Detroit auto show with Lou Ann Hammond to talk about green, greener and greenest.
I asked each person I interviewed the same questions;
Which of the following alternative platforms are you putting the most resources behind? hybrids ethanol/flex fuel vehicles diesel
plug-in electric vehicles fuel cell (If you are investing in more than one, have them list by order of interest by the Manufacturer)
2. What percentage of your cars are recyclable? 3. How many of your US manufacturing plants are zero-percent landfill?