Lou Ann Hammond,CEO, www.drivingthenation.com, talked to Tony DiSalle, U.S. vice president of Buick Marketing about the 2013 Buick Enclave. Why has the Enclave done better than expected? What about Intellilink?
From Buick’s press release:
“The 2013 Enclave advances the award-winning design, craftsmanship and technology that reintroduced Buick to a new generation of customers”, said Tony DiSalle, U.S. vice president of Buick Marketing. “We evolved the interior and exterior design, increased luxury amenities and materials, and engineered purposeful technologies that will make the Enclave continue to resonate with luxury crossover owners.
Enclave saw record sales in 2011, making it more popular than the three-row crossovers from Acura, Audi and Lincoln. More than 58,000 were sold last year “ with nearly 50 percent sold to customers switching from non-General Motors vehicles.
The Enclave is offered in front-wheel-drive and all-wheel-drive models, and powered by a direct-injected 3.6L V-6 and an updated six-speed automatic transmission that contribute to the more refined driving experience. Buicks QuietTuning engineering process reduces, blocks and absorbs unwanted noise from the Enclaves cabin, making it quieter than a Lexus RX350.