Mary Nickerson, Toyota Motor Sales national external communications manager, discusses the Prius plug-in hybrid at the 2010 Plug-in conference.

Nickerson talks about the Electric vehicles Toyota will be bringing out, the plug-in hybrid, the 100% plug-in city electric and the RAV4 EV that Tesla will produce.

Toyota had an electric RAV4 before, and it didn’t go over so well. What is going to make this RAV4 more attractive?