Trends in California’s automotive marketplace

Trends in California’s automotive marketplace

John Humphrey, Senior Vice President & General Manager, Global Automotive Division, J.D. Power & Associates, talked to Lou Ann Hammond, CEO, before the 2012 Los Angeles auto show.

Some of the statistics were startling, some we knew. Twelve percent of the nation’s automotive sales are in California, making California critical to the United States marketplace.

Humphrey says that by 2020 45 million people will live in California, yet he sees a slow down in automotive sales. Why would that be?

California is still in an economic downturn, Humphrey says there are cities that still need to be shored up. Humphrey is concerned about car dealers making too many sub-prime loans.

Sub-compact cars are on the rise in California. How does Humphrey see that playing out for luxury vehicles?

Many of the Gen-Y and millennials want infotainment and technology in their vehicles. How are they going to do that when incentives are down and prices are staying the same or going up?

About the Author:

L ou Ann Hammond has a work history in the energy and transportation field. Starting with Chevron Corp. in finance and accounting from 1978 to 1986. Hammond was exposed to the accounting, selling, management, and transportation of petroleum and all the alternative energies Chevron explored for during the turbulent 1970s. Hammond is the founder and owner of the first privately owned automobile website Carlist is the longest running used car database, since 1986, even prior to the Internet. Hammond's most recent website,, covers a broader range of subjects than solely the automotive or the energy industry. Driving the Nation encompasses both automotive and energy issues to show the audience how dependent we are on both. Hammond's varied background in the petroleum and automotive industry gives her an analyst insight into the myriad levels of automobile and energy topics.