Volkswagen's Product Strategy and Marketing

Volkswagen’s Product Strategy and Marketing

Volkswagen Product Strategy and Marketing

David Goggins, Director of Product Strategy and Marketing, Volkswagen, talks about the Volkswagen product strategy.

About the Author: Lou Ann Hammond

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive. She is a guest contributor for Via Corsa magazine and Vicarious magazine.