Well this should be interesting. Volvo just hired away from Google John Militello as Director, Marketing Innovation and Strategy for Volvo cars America, reporting to Bodil Eriksson, Executive Vice President, Volvo North America .
Google and Apple are playing an increasingly more important role in automobiles and there have been software engineers that have been hired by car companies but this is the first large move from Google creative to a car company. It is not just the software that makes Google or Apple so valuable, but the ability of the people to integrate the products in new and exciting ways.
Militello’s group was responsible for creating a test drive in a box for Volvo
Militello used to be part of Google when it was Google autos, becoming head of creative for Google Zoo, the wild and crazy creative part of Google. On Militello’s resume, his website, “he has served as executive creative director & head of creative on Google’s ZOO team—the industry’s go-to resource for brands and agencies serious about digital marketing. The ZOO team multiplies a brand’s impact by orchestrating large-scale custom marketing solutions across YouTube, Google and the wider social ecosystem. John helped create the ZOO. And his ZOO team has played a key role in driving Google display revenue upwards of $100MM while providing high profile clients with best-in-class creative solutions.”