Continental launched a new website during the North American International Auto Show in Detroit, 2025AD.com. www.2025AD.com is a new website that focuses on legal and social aspects on the mobility of the future. Most experts agree that 2025 is the beginning of true automated driving, hence the website name, 2025ad.
Experts and consumers alike will have the opportunity to discuss all technical, legal and social aspects of future mobility on 2025AD.com, helping to build consumer acceptance and trust on the topic.
The coolest part of the website is the easy to understand graphics and interesting facts about automated driving.
“Now the future of automated driving has a neutral, public address,” said Dr. Elmar Degenhart, Chairman of the Executive Board at Continental. “In our opinion, the success of automated driving depends heavily on the public. They must accept the basic concept and trust the technology used that will make the mobility of the future safer, more efficient, and more comfortable. That’s why Continental is launching 2025AD.com as a long-term initiative aimed at building trust for everyone. This is a public, neutral website that processes information and news on the topic of automated driving in a transparent way, quickly making it accessible and also inviting all stakeholders to a public discussion.”
The website also features international guest authors sharing their respective views in interesting contributions. There are many questions about the timing of each aspect of automated driving, insurance rates, legal issues. All of these questions are addressed on this site, as well as the fear of losing one’s independence in a car.
A multimedia timeline on the site clarifies which functions and which technologies are already being used in serial production today. Additionally, 2025AD.com will report on the newest developments of automated driving. There will be a Facebook, Twitter, and Linkedin account as well. Some of the discussions will include infrastructure adjustments, separate lanes for automated drivers (could that be the HOV lane?).
“Continental is expecting intensive dialog with partners from industry, politics, and society, from science and research, and last but not least with users of modern mobility,” said Dr. Felix Gress, Head of Corporate Communications at Continental. “With 2025AD.com, Continental is supporting the necessary dialog about the mobility of the future in real time, so to speak. We provide a space for controversial and productive public discussions. This means we can all work together to define future conditions for automated driving in a more appropriate and reliable way.”
The platform 2025AD.com, which is directed at an international audience and presented in the English language, takes its name from the automotive industry’s primary development goal for automated driving. From 2025 onwards, fully automated driving should be possible on highways from the entrance ramp to the exit ramp. Automated driving will give drivers time to do other things during their journey. In addition to the highway scenario, Continental is working on technology for automated parking maneuvers and is planning systems for automating city driving. Continental believes that the possibility for developing fully-automated driving from door to door will extend well beyond 2025.
The six challenges for automated driving
To do so, engineers are tackling six key challenges at once:
1. Sensor technology
2. cluster connectivity
3. human-machine dialog
4. system architecture
5. reliability, and
6. the acceptance of automated driving.