Warren and I are back from Sao Paulo, Brazil, attending the Sao Paulo auto show. It was a Carnaval! Emerging market auto shows are always interesting, but it says a lot about Brazil that many CEOs from car companies, such as General Motor’s CEO, Dan Akerson, and the Chairman of the Board of Management (CEO) of Volkswagen AG, Martin Winterkorn attended the auto show. Even President Dilma Rousseff, former President Lula’s anointed heir, first woman to be President in Brazil, attended the show as well.
What would you do?
There are so many cars in Sao Paulo, Brazil that the government has mandated that certain cars cannot be in “the ring” of the city on certain days. If your license plate ends in a certain number your car cannot go into the city on a certain day, in the mornings from 7 to 10 am and in the end of afternoons from 5 to 8 pm, otherwise you will be fined $45 and lose 4 points on your license. $45 may not seem like a lot to us, but most people in Sao Paulo make between $350-$500 a month. And if you get 21 points on your license your lose your license.
Look at your license plate, what does the number end in?
You can’t drive in the city on Monday if your car ends in 1 or 2
You can’t drive in the city on Tuesday if your car ends in 3 or 4
You can’t drive in the city on Wednesday if your car ends in 5 or 6
You can’t drive in the city on Thursday if your car ends in 7 or 8
You can’t drive in the city on Friday if your car ends in 9 or 0
What would you do if you couldn’t drive your car to work one day out of the week?