What is an icon? The 2012 VW Beetle with Rainer Michel

Rainer Michel is the Vice President of Product Marketing & Strategy for Volkswagen of America.

Does Michel see similarities between the new Beetle and the design of the Porsche 911 and the Audi TT?

What is an icon? Michel sees MINI as a competitor, but not Fiat. Why not?

It’s been eight years since Volkswagen has made a profit in the United States. When will they make a profit in the U.S.?

By | 2016-09-25T14:17:44+00:00 July 18th, 2011|Categories: Automobiles and Energy, Manufacturers, Video, Volkswagen|0 Comments

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a member of the North American Car and Truck of the Year (NACTOY), Women's World Car of the Year (WWCOTY), and the Concept Car of the Year.