Currently about 3 percent of all light-duty passenger car sales are diesel.
Twelve percent of all car take rates, as of August, 2008, were diesels. Fast forward to August, 2012 and 30% of all car take rates were diesel.
In the video, Bernd Boisten explains take rate “ if a vehicle is offered as a gasoline and a diesel version, the diesel take rate is the percent of consumers that choose the diesel version. Another way to state it is: when a consumer has a choice between a diesel powertrain and a gasoline powertrain for the same vehicle, the percent of consumers that choose diesel is the diesel take rate.
Trucks were even more impressive, Fifty eight percent of all truck take rate, as of August, 2008 were diesels, while in August, 2012, 62% of all truck take rates were diesels.
Diesels are starting to catch hold in the United States, but the question is, what is the difference in ownership costs over three years between a gasoline engine and a diesel engine?
Bosch asked the University of Michigan to create a test to find out the difference in price of ownership over a three year period. This cost included fuel, loss of value and cost of ownership. It wasn’t a surprise that diesel owners spent less on fuel, diesel gets 20-30 percent better fuel economy than gasoline. Loss of Value in a diesel was around $8,000 versus the loss of value in a gasoline car of almost $10,000. The savings ended up being a little over $3,000 better to own a diesel than a gasoline vehicle.