FORTUNE – When I talk to my motorcycling friends, many of them are hankering for an electric motorcycle. But only, they stress, if it’s a motorcycle, not a motor scooter. One friend explained that to motorcycling types, a high-end electric motorcycle would be like going from a Ferrari to a Tesla: “If I was used to driving a Ferrari and you put me in a Tesla I would love it.” In other words, high-end Harley riders are not a group interested in the two-wheeled version of, say, a Fiat or Tata.
Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and board member of the Women in Automotive.