All the talk is about the rivalry between the Big 3 and Toyota. Dig a little deeper and it’s not Toyota that’s number one, nor General Motors that comes in last. These numbers come from J.D. Powers Power Information Network (PIN) and are Year-To-Date as of September 30, 2007.
Just like in “The Biggest Loser” we don’t just watch the actual sales numbers, but the percentage of sales year over year. Which auto manufacturers are gaining ground, which is losing big time?
Top Auto manufacturer YTD by percentage increase
1. Mitsubishi – 16.9% increase 2. Mazda – 9.2% increase 3. BMW – 8% increase 4. Renault-Nissan – 4.7% increase 5. Honda group – 2.8% increase |
Top Auto Manufacturer YTD by sales
1. General Motors – 2,933,978 2. Toyota Group – 2,001,642 3. Ford Group – 1,951,784 4. Chrysler Group – 1,578,823 5. Honda Group – 1,193,520 |
Worse performing manufacturer YTD by percentage decrease
1. Isuzu – 18.3 % decrease 2. Ford – 13.2 % decrease 3. Fuji heavy (Subaru) – 6.9% decrease 4. General Motors – 6.5 % decrease 5. Chrysler Group – 3 % decrease |
Worse performing manufacturer YTD by sales
1. Isuzu – 6,774 2. Porsche – 26,411 3. Suzuki Group – 82,000 4. Mitsubishi Motors – 105,326 5. Fuji Heavy (Subaru) – 148,886 |
What about the brands inside the corporations? Are the brands that are doing the best part of the corporations that are doing best? Once again, we take the sales percentage year-to-date and the sales numbers, just so that you can see the difference.
Top brands YTD by percentage increase
1. Mitsubishi – 16.9 % increase (since Mitsubishi is the only brand in the corporation, they win) 2. Lincoln – 14.5 % increase 3. Saturn – 11.7 % increase 4. Audi – 9.4 % increase 5. Mazda – 9.2 % increase (since Ford doesn’t own a majority of Mazda they are listed separately) |
Top brands YTD by sales
1. Chevrolet – 1,737,301 2. Toyota – 1,656,330 3. Ford – 1,590,617 4. Honda – 1,056,794 5. Dodge – 806,477 |
Worse brands YTD by percentage decrease
1. Scion – 27.9 % decrease 2. Jaguar – 27.2 % decrease 3. Buick – 24.7 % decrease 4. Hummer – 19.5 % decrease 5. Ford – 15.1 % decrease |
Worse brands YTD by sales
1. Isuzu Motors – 5,533 2. Jaguar – 12,017 3. Pontiac – 25,685 4. Porsche AG – 26,278 5. MINI – 31,936 |
When I break out the models by top percentage you see why some of the are on top that you might not have expected. The big numbers are the models that have just come out, or have had a big redesign. Not all new models get the big numbers, but the ones that do help the brands get a higher rating.
Top selling models YTD by percentage
Top selling models YTD by sales
There’s no sense listing the model of cars that sold the least, they were probably the cars that were being discontinued. |
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