Winners and Losers Year-To-Date by sales and percentages

All the talk is about the rivalry between the Big 3 and Toyota. Dig a little deeper and it’s not Toyota that’s number one, nor General Motors that comes in last. These numbers come from J.D. Powers Power Information Network (PIN) and are Year-To-Date as of September 30, 2007.

Just like in “The Biggest Loser” we don’t just watch the actual sales numbers, but the percentage of sales year over year. Which auto manufacturers are gaining ground, which is losing big time?

Top Auto manufacturer YTD by percentage increase

1. Mitsubishi – 16.9% increase 2. Mazda – 9.2% increase 3. BMW – 8% increase 4. Renault-Nissan – 4.7% increase 5. Honda group – 2.8% increase

Top Auto Manufacturer YTD by sales

1. General Motors – 2,933,978 2. Toyota Group – 2,001,642 3. Ford Group – 1,951,784 4. Chrysler Group – 1,578,823 5. Honda Group – 1,193,520

Worse performing manufacturer YTD by percentage decrease

1. Isuzu – 18.3 % decrease 2. Ford – 13.2 % decrease 3. Fuji heavy (Subaru) – 6.9% decrease 4. General Motors – 6.5 % decrease 5. Chrysler Group – 3 % decrease

Worse performing manufacturer YTD by sales

1. Isuzu – 6,774 2. Porsche – 26,411 3. Suzuki Group – 82,000 4. Mitsubishi Motors – 105,326 5. Fuji Heavy (Subaru) – 148,886

What about the brands inside the corporations? Are the brands that are doing the best part of the corporations that are doing best? Once again, we take the sales percentage year-to-date and the sales numbers, just so that you can see the difference.

Top brands YTD by percentage increase

1. Mitsubishi – 16.9 % increase (since Mitsubishi is the only brand in the corporation, they win) 2. Lincoln – 14.5 % increase 3. Saturn – 11.7 % increase 4. Audi – 9.4 % increase 5. Mazda – 9.2 % increase (since Ford doesn’t own a majority of Mazda they are listed separately)

Top brands YTD by sales

1. Chevrolet – 1,737,301 2. Toyota – 1,656,330 3. Ford – 1,590,617 4. Honda – 1,056,794 5. Dodge – 806,477

Worse brands YTD by percentage decrease

1. Scion – 27.9 % decrease 2. Jaguar – 27.2 % decrease 3. Buick – 24.7 % decrease 4. Hummer – 19.5 % decrease 5. Ford – 15.1 % decrease

Worse brands YTD by sales

1. Isuzu Motors – 5,533 2. Jaguar – 12,017 3. Pontiac – 25,685 4. Porsche AG – 26,278 5. MINI – 31,936

When I break out the models by top percentage you see why some of the are on top that you might not have expected. The big numbers are the models that have just come out, or have had a big redesign. Not all new models get the big numbers, but the ones that do help the brands get a higher rating. Top selling models YTD by percentage 1. Ford Expedition EL – 42.267 % increase 2. Dodge Nitro – 5,675.3 % increase 3. Suzuki XL-7 – 4,423.7 % increase 4. Chrysler Aspen – 2,961 % increase 5. Suzuki SX4 – 1,385.8 % increase 6. Lincoln MKZ – 1,136.7 % increase 7. Saturn Aura – 827.7 % increase 8. Volkswagen EOS – 636.4 % increase 9. Pontiac G5 – 495.3 % increase 10. Acura RDX – 470.2 % increase 11. Mercedes-Benz CL-Class – 461.3 % increase 12. Nissan Versa – 429.3 % increase Top selling models YTD by sales 1. Ford F-Series – 518,160 2. Chevy Silverado pickups – 477,859 3. Toyota Camry – 345.112 4. Honda Accord – 301,879 5. Dodge Ram pickup – 276,978 6. Toyota Corolla – 262,364 7. Honda Civic – 254,955 8. Chevy Impala – 249,713 9. Nissan Altima – 218,022 10. Honda CR-V – 167,223 11. Chevy Cobalt – 152,895 12. Toyota Tundra – 144,480 There’s no sense listing the model of cars that sold the least, they were probably the cars that were being discontinued.