Jan Thompson, Vice President, Marketing Communications, Nissan & Infiniti, talks about women, design and color and how men and women differently view and chose their car colors.
Infiniti is positioning itself as luxurious finesse and functional performance; an ultimate display of harmonious proportion on wheels. The luncheon was held at Pebble Beach, during the 57th, 2007 Pebble Beach Concours d’Elegance.
Thompson says that Infiniti is positioning themselves to “be everywhere women are”. The “Form follows emotion” luncheon was co-hosted by Hearst magazines that were targeted to the same age group of women that buy Infinitis. Those magazines include: Esquire, Bazaar, O Magazine, Smart Money, Town & Country and Town & Country Travel.
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