Form follows emotion: Women, color and design

Jan Thompson, Vice President, Marketing Communications, Nissan & Infiniti, talks about women, design and color and how men and women differently view and chose their car colors.

Infiniti is positioning it’self as luxurious finesse and functional performance; an ultimate display of harmonious proportion on wheels. The luncheon was held at Pebble Beach, during the 57th,  2007 Pebble Beach Concours d’Elegance.

Thompson says that Infiniti is positioning themselves to “be everywhere women are”.  The “Form follows emotion” luncheon was co-hosted by Hearst magazines that were targeted to the same age group of women that buy Infinitis. Those magazines include: Esquire, Bazaar, O Magazine, Smart Money, Town & Country and Town & Country Travel.

About the Author:

Lou Ann Hammond is the CEO of Carlist and Driving the Nation. She is the co-host of Real Wheels Washington Post carchat every Friday morning and is the Automotive, energy correspondent for The John Batchelor Show and a Contributor to Automotive Electronics magazine headquartered in Korea. Hammond is a founding member of the Women's World Car of the Year #WWCOTY, and the Concept Car of the Year, and former member of the North American Car and Truck of the Year #NACTOY. She is a guest contributor for Via Corsa magazine and Vicarious magazine.

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