Rolls-Royce may be 104 years old, but according to Ian Robertson, CEO, Rolls-Royce, it has been an uphill battle over the past decade: Rolls-Royce had to acquire a new place to manufacture their products, adding a second floor on the Goodwood plant, and have had to create new products and hire more people. But with new products, such as the long-wheel base and the drophead under their belt Rolls-Royce is ready to bring out a new derivative of the Phantom.
Rolls-Royce announced in Paris about 18 months ago that they were working on a smaller car, well, smaller for Rolls-Royce anyway. Two years ago they showed the concept car in Geneva, a concept named 101EX. Twelve months ago they acknowledged that they would take this car to production.
According to Robertson there have been many coupes in the Rolls-Royce history to take their strength from, and to go forward with. Robertson described this coupe as being more dynamic than the drophead, with stiffer springs, stiffer dampness, stiffer rollbars, and a sport program on it’s gearbox. It has a brake and feel that is very different. This car is for touring.
The car will go into production shortly and the first deliveries will take place during June of 2008.
The car will be shown in Geneva in four weeks, but here, now, the world premiere of the Phantom coupe.